If you ever wonder what all this blogging stuff is all about, check out the above video.

It is one of the clearer explanations available. Lets face it, video is so much easier to digest than me writing a thousand words.

Bonus: I don’t have to write a thousand words.

Clearly I am an advocate for this type of communication as I do it every day, but why do I it?

Well last month (Nov 2007) some 6,681 unique people visited this site consuming some 33,582 pages.

I know for a fact I help people (they e-mail me or comment on the site) and I also get to show the world as I pass from being a Whizz kid into a Seniority Citizen that I know my stuff.

I also don’t have the marketing budget to reach these kinds of numbers through traditional means.

I have helped clients integrate blogging into existing web sites and can measure accurately the positive benefits.

So there are lots of reasons for businesses to consider blogging, watching the video above would be a good start.

This video was created by: http://www.commoncraft.com/