Every year Google publish their Zeitgeist, a snapshot look at the search trends in the year.

The main link is here: http://www.google.com/intl/en/press/zeitgeist2007/index.html

You can spot some interesting trends for example:

HD-DVD is more popular than blu-ray in Google searches.

Basically the Google Zeitgeist is a fun way to learn about the importance of search and does contain some surprising results about the other humans on the planet.

When I talk to Clients about Google the biggest problem  area is around creating web content that can be found by real people. You would be amazed how people actually use Google Search in the real world.

I boil it down to “You have to write, how they search”.

Other funnies in the 2007 Google Zeitgeist: the most popular how to list:-

1)  how to kiss
2)  how to draw
3)  how to knit
4)  how to hack <<< (hello, warning, warning)
5)  how to dance
6)  how to crochet
7)  how to meditate
8)  how to flirt
9)  how to levitate
10) how to skateboard

It was all going to so well up to number 4.

In other Google news eWeek are reporting that Google’s dedicated blog search (http://blogsearch.google.com/) is to be integrated into the main Google search page. Just like Images, News, Groups, Products are today.