The BBCi Player. Using the devices built in WiFi you can browse to a web page designed to work on the iPhones small screen (pictured above).

Then you can browse through the last seven days worth of viewing and choose the show you are interested in.

On Windows the BBC iPlayer can download or stream, on the iPhone you can only stream.

Now if you have ever experienced streaming video on a handheld the quality is usually quite poor.

But this streaming model has been designed for WiFi only so they can deliver much better quality video as the target connection would typically at broadband speeds.

I had a chance to play with this the other day on someone else’s iPhone.

First the user experience, you click, you play its that simple.

The quality of the Video has the WOW factor.

For those interested the streams are 516Kbps streams (400Kbps H.264 video, 116Kbps AAC audio).

My advice is till avoid the iPhone 1.0 its still a 1.0 product, better will come. But its great to see Apple allowing innovation like this on the platform. Especially as some of the content is in direct competition with paid for content on iTunes.

Link: BBC Article About iPhone and the BBCiPlayer