Archive for March 20th, 2008

Observations of the iPhone SDK announcement Thursday, March 20th, 2008

 

I finally made it to the end of the video version of the roadmap presentation from March 6th.

The video was so long (78 mins) I was watching a bit here and bit there due to being very busy.

Well all I can say is I am surprised this isn’t getting more news.

Apple clearly are heading for Enterprise and business customers. Their big untapped markets.

 

Its simple to shrug off the iPhone as a consumer gimmick but some of the business applications shown in the roadmap presentation were very compelling.

Example: The Salesforce.com application, beaming new leads to remote sales people then tracking the new contacts location with Google maps all within a new finger gestures.

All Apple need to do is keep going and they seem to be pretty good at delivering on promises.

The next problem is the iPhone/iTouch form factor but that can be solved by making a  12″ tablet version with multi-touch and it’s game over.

If you have  iTunes installed you can use the link below to download the video (its about 800mb).

This is proper next generation stuff. No one else is innovating on this level.

iTunes Link: Apple March 6 Event_ iPhone Software Roadmap