Apple announce its fiscal 2008 second quarter ended March 29, 2008. As impressive as these are you have to wonder how “must have” their products are in the current “credit crunch” climate.

Apple shipped 2,289,000 Macintosh® computers during the quarter, representing 51 percent unit growth and 54 percent revenue growth over the year-ago quarter.

This is really positive 51% growth by unit. The number in relative terms is still tiny compared to a HP or Dell but growth is growth.

The Company sold 10,644,000 iPods during the quarter, representing one percent unit growth and eight percent revenue growth over the year-ago quarter.

Now this is interesting only 1% growth in iPod unit sales. The 8% in revenue can be explained by having more expensive products in the line like the 32gb iPod Touch.

The 1% unit growth is a problem however, I guess anyone who wants an iPod must have one. 

Obviously the iPhone is taking some of the iPod business but clearly this part of the business has reached a saturation point. So now what are they going to do?

Quarterly iPhone™ sales were 1,703,000.

I imagine the iPhone sales will also trail off but stay steady once the people who want one have one. 1.7m units is pretty good for a new product in a well established market.

Apple are in great shape and innovating some fantastic products however the first thing to go when things are tight financially are luxury products.

Link: http://www.apple.com/pr/library/2008/04/23results.html?sr=hotnews?sr=hotnews.rss