Today Apple launched Movies into their iTunes music store in the UK. You can:

Purchase Movies from between £6.99-£10.99 or Rent from £2.49-£3.49

They also offer 720p Hi-Def Movies but these require you to have and AppleTV.

Their implementation of Hi-Def is flawed. You need their hardware and the content is 720p/1080i only as I understand it.

This is semi-understandable as 1080p content is just too fat to fit down the Internet pipes we have today.

The non HD content is more geared up for the iPod generation who want to watch content on their video enabled iPods/iPhones.

The UK is now no longer the poor digital relative.

This entry was posted on Wednesday, June 4th, 2008 at 2:21 pm and is filed under Apple, Blog Entries, Hi-Definition, iTunes. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.