6) Microsoft Exchange Support.
The iPhone 2.0 will have support for Exchange Servers.
5) The iPhone 1.0 was a 1.0 product.
The improvements in the iPhone 2.0 hardware are worth the upgrade.
4) I don’t need an iPod Experience on my phone.
I have actually changed my mind on that. The iTunes ecosystem in the UK now supports both TV streaming, TV downloads and Movie rental and download. Making it much more desirable.
3) Not a big fan of O2
Not a lot I can do here. O2 still have exclusivity. I do wonder what anti Jailbreak technology will ship with iPhone 2.0.
2) Lack of 3G
iPhone 2.0 has 3g and GPS
1) The Cost.
O2 have now announced pricing: “Best of all, the new 8GB iPhone won’t cost you a penny on our £45 and £75 tariffs. And it’s just £99 on our £35 tariff and new £30 tariff”
So they get you with the monthly contract. TCO for an 8gb model is
£99 Handset, 18 Months @ £30 = £540 TCO for 18 months is £639
£99 Handset, 18 Months @ £35 = £630 TCO for 18 months is £729
£0 Handset, 18 Months @ £45 = £810 TCO for 18 months is £810
£0 Handset, 18 Months @ £75 = £1350 TCO for 18 months is £1350
So the pricing model even with the reduced handset cost is still prohibitivly expensive.
Summary
So my barriers to entry are the choice of O2 and the Cost.