The Dell Brand Message Wednesday, February 17th, 2010
The above is a screen grab from an email I received from Dell this morning.
The idea behind getting users to rate Dell equipment on a peer basis is sound enough.
When communicating this however I’m not sure using a graphic that rates Dell’s equipment as 3 stars for both quality and value are quite how i would have presented it.
This is marketing after all (sugar coat it).
I don’t know what made me read the written review of the Vostro 1720 at the bottom right, but I guess someone in Dell Marketing should have.
It may be a 5 star review but:-
Parts listed you can’t order.
No availability dates.
No reason given.
If you want this laptop with an SSD keep looking.
A glowing recommendation this is not.
Who ever approved this communication at Dell is either totally disgruntled or so far removed from the company as to not really care.
I wouldn’t be surprised if this was outsourced and the outsourcee outsourced it.





