iTunes Pricing: Let me explain this to them s-l-o-w-l-y Tuesday, April 1st, 2008
I am really pleased that the proliferation of legal downloadable content is on the increase in the UK.
Our American cousins have it way better than we do with new movies and TV shows.
However in Europe the way content is licensed we are essentially locked out. So our digital revolution hasn’t really started (yet).
Its like the dawn of the TV all over again with only 3 channels to chose from.
Some decent content is slowly appearing but look how they hamstring us further.
Apple’s iTunes Music Store
£41.58 for the entire 22 episodes (£1.89 per Episode)
Play.com Internet Retailer for the DVD Version
£17.99 for the entire 22 episodes on DVD (£0.82 per Episode)
What you also need to bare in mind is the quality of the iTunes version will be far below that of the DVD version.
Typically their content is H.264 with a resolution of 640×360 with a bitrate of 1540kbps.
That’s fine for a video clip on a computer window or iPod but looks terrible on a TV.
Additionally you lose out on special features with the iTunes digital version things like: Dolby Digital, making of’s and commentary tracks.
So in summary the digital version in the UK is 56% more expensive than the DVD based equivalent. To make things worse its of inferior quality. How dumb do they think we are?
The problem is with the episode price point of £1.89 in the US store the price is $1.99 so about a £1
This show is in the US sells for $37.99 or £19.20
In the UK for this to viable from a consumer point of view the cost per episode needs to be £0.99 or less. Then having the convenience of a digital download might make sense. As it is today this pricing is just a rip off.





